In Digital Marketing - kursy i szkolenia marketingowe, Adwords, marketing online, e-commerce, e-biznes

Komal Helyer

Pure360

With over 18 years of email and digital experience, Komal has a deep understanding of marketing strategy, a marketer's needs and how that translates into the use of marketing technology. She leads the Pure360 marketing team with a focus on market positioning, market growth strategies and customer lifecycle marketing. Komal has worked with some leading brands including HSBC, Carphone Warehouse and Black & Decker, helping them get the best results from their email and digital marketing.

TEMAT:
5 GAME CHANGING MARKETING AUTOMATIONS FOR E-COMMERCE

Marek Kobulský

Klido.cz

Data analyst, now marketing director, Marek is a well-known figure in the field of lifetime value, cross-channel attribution and incremental campaign evaluation in Czech Republic. He is also a passionate competitive pianist playing mostly Chopin.

TEMAT:
CUSTOMER LIFETIME VALUE IN YOUR BUSINESS

„What is CLV and how to measure it? Harnessing CLV information to improve customer experience, formulate sales plan, predict revenues, reactivate relevant customers and increase retention.“

Dominic McGregor

Social Chain

Dominic McGregor has led the operational growth of one of Europe's fastest growing social media publishing houses & social marketing agencies, Social Chain. The business has scaled from a team of 10 at their Manchester HQ, into a global operation with 120+ staff around the world with offices in Berlin, London, Manchester and New York and now work with some of the biggest brands in the world, from Apple to Coca Cola and MBNA.

TEMAT:
THE STORY OF SOCIAL CHAIN

Beth James

Delivery Hero

Beth has almost 15 years experience in international environments (Sydney, London, Berlin). She built an expansive knowledge of marketing working at a range of organisations, from start-ups to global advertising agencies across a portfolio of major brands (Heineken, Subaru, Levi's amongst others). Most recently Beth has been working in the Berlin startup scene helping businesses to consolidate their marketing plans and improve customer communication. Her current role as Head of Brand & Culture for major online food delivery portal hungryhouse (UK), means she splits her time between leading brand activities and driving their internal 'People & Culture' program. 

TEMAT:
KEEPIN' IT REAL: HOW TO FIND YOUR AUTHENTIC BRAND TRUTH

• How to identify your 'brand truth'
• The role of empathy
• Standing out in a crowded marketplace
• How we created a winning brand position: hungryhouse case study
• Practical application of authentic branding – a step by step guide

Alex Packham

ContentCal.io 

Alex Packham is the Founder and CEO of ContentCal, one of the UKs fastest growing startups. With over £1m of private investment, ContentCal has over 2,000 businesses signed up to its platform and is used by some of the words biggest brands and marketing agencies. Alex leads the team of 25, with offices in London and Poland, with an office opening in America in 2018.

TEMAT:
The future of social media: How Technology, Influencers and Mobile will continue to change the landscape. Learn how to adapt with tips.

„The marketing landscape continues to change with the rise of influencers becoming more powerful, marketing technology constantly evolving, content being consumed on a mobile phone first more than ever before, and on top of all that AI is supposedly going to take everyone's jobs. Learn practical lessons and tips on how to navigate the landscape from the CEO of ContentCal, who has been in the marketing industry for 10 years brand side, as an agency owner and Marketing Software CEO.“

Graham Campbell

Moose Media Management Ltd 

Graham Campbell is the CEO of Moose Media Management Ltd, a multi-award winning social media agency based in the North West of England with clients all round the world.

He believes in the power of employees and the authority of their individual social capital to help grow organisational brands.  As such he is an ambassador for the North West Employee Engagement Group (NWEEG) a leading best practice HR Forum and a Trustee of the charity Advocacy Focus, providing a voice to those that need it most.

Moose as an agency blend strategic insight with creative flair, to help their clients find a distinctive voice above the noise on social media. 

TEMAT:
Next Generation Social Media: Unleashing the Power of Your Employees

„How can your business boost its social reach, whilst simultaneously improving the trust of your brand's social media followers? Join Graham, managing director of Moose Media Management Ltd, for this power-packed social media session.

Graham believes in the power of employees and that their marketing and sales potential can be harnessed through social media. This seminar is an introduction to employee advocacy exploring practical examples, pitfalls and implementation tools and strategy.“

Niccolò Di Vito

Riprese Firenze

Niccolò, through his company - Studio Riprese Firenze - has been producing and managing corporate and commercial videos for over 13 years. He has worked for a few leading Italian brands, devising and developing video communication campaigns, tailored to the social media segment. He has also been leading (for years) a personal war against fade-outs, and he doesn't mind a glass of good wine.

TEMAT:
AMBIENT MARKETING + GUERILLA MARKETING: A NEW VIDEO FORMAT WITH A HIGH VIRAL CONTENT

„Video Ambient is a highly viral, marketing, production format. Making a video that simulates or stages a real life event is one of the most effective ways to produce content that users – often bombarded by daily messages with obvious commercial purposes - can truly share. Furthermore, telling about your brand through ambient marketing videos allows the production of very attractive content, suitable for all web operators that deal with social media.

Last but not least, the beauty of this format is that you do not have to worry about how it is produced, you just have to come up with a strong idea, something that impresses your users. So, give free rein to your creativity!“

Philip Brown

Come Round

Philip Brown is a bilingual influencer marketing, brand advocacy, word of mouth & content marketing strategist who is currently head of Influencer Marketing and Brand Advocacy at Come Round. The agency focuses on (since 2009!) getting brands into the hands & homes of brand advocates and influencers and creating powerful in-home experiences. He is responsible for devising, overseeing and in-depth KPI reporting of influencer marketing strategies that combine the best of online and offline. He has successfully run campaigns for clients such as Panasonic, Dyson, Birdseye and Morphy Richards.

He has been featured in PR week, The Telegraph, The Huffington Post and Eventbrite and is vocal on LinkedIn, passionately writing about the latest on Influencer Marketing. Philip firmly believes influencer marketing should go beyond content creation and that influencer marketing strategies require a more depth-approach than the usual smash & grab tactics.

Philip's first step into the industry were at a digital marketing agency in NYC and he holds a Bachelor of Commerce (Marketing) degree from the Fontys University in the Netherlands.

TEMAT:
WELCOME TO THE INFLUENCER MARKETING SHIT SHOW

I'll talk about the following things:

• Fake Influence (how the industry contributes to it, as well as how to spot it!)
• The differences between influencer advertising & influencer marketing (trust me, they're different)
• the differences between influencers & brand advocates (and why you need to use both)
• The long-term strategic influencer marketing model
• Stats and figures for you to enjoy! (because who doesn't love stats?)
• Case studies