PL   |   ENG

EXPERTS

These are leading Experts from Poland and Europe, outstanding specialists and practitioners.
They are also creators of trends and the best marketing strategies.
Representatives of, among others:




To say "a conference" about in Digital Marketing
is not enough. This is a festival of substantive knowledge:

SCHEDULE

2 days / 2 scenes / workshops / round table / over 50 Experts

I i II scene | round table | expo scene | many attractions




ADVERTISEMENT

  • Newest features of advertising with Google
  • Ideas for free advertising
  • How to use the potential of the app
  • What will replace e-mail marketing?
  • Geotargeting with advertising
  • Digital marketing B2B
  • Marketing in the moment

FINANCE IN MARKETING

  • Management of the marketing budget
  • Marketing controls
  • Reporting marketing activities

CONSUMER/USER/CUSTOMER

  • Pedigree and identity of the customer
  • Consumer Analytics
  • Monitoring of consumers' behaviour

MARKETING MANAGEMENT

  • Marketing indicators
  • Data Management
  • Combining online and offline strategies

MOBILE MARKETING

  • Mobile Ads
  • How to surprise the new generation of mobile customers
  • Mobile Strategy

ANALYSIS AND OPTIMIZATION

  • Marketing indicators
  • Analytics for the Future
  • Data Science
  • Data Storytelling
  • Real Time Analytics
  • Predictive Analytics
  • Logical Data Warehousing
  • Google Analytics
  • Big Data

SOCIAL MEDIA

  • Periscope-how to use it
  • FB as customer service department
  • LinkedIn-how to use it to make money
  • Monetization in SM channels
  • Advertise effectively on Instagram
  • FB and advanced advertising
  • How Snapchat fulfills business objectives

CONTENT MARKETING

  • Content marketing-trends
  • Running the company's blog
  • Management and content distribution system
  • Video marketing-channels, formats, content, trends
  • Storytelling in building a strong brand

MARKETING AUTOMATION

  • New solutions in sales
  • Marketing automation strategy
  • How to implement automation in marketing
  • Purchasing ads automatically

E-COMMERCE

  • Multichannel retailing
  • Paradoxically, online sales as a support for direct sales

AND MORE…

  • User experience vs Design
  • Live chat, Messenger, Live-streaming video
  • Wearable technology
  • Service Design Thinking
  • Virtual Reality
  • Digital Marketer's tools
  • Live with robots